PSC = Placement + Strategy + Communications
Lori Jorgensen offers 25 years of business, marketing, and communications experience. She provides a complimentary one-hour consultation, offering recommendations on how to build and promote your business to increase revenue and establish a loyal customer base.
Would you make a major life decision, such as buying a house, without researching your options and knowing your budget? Unfortunately, many small businesses set up shop and hope for the best, without taking the time to create a strategic and tactical plan. We help small businesses to create a solid foundation to build and grow their business. We evaluate your company’s strengths, challenges, resources, and goals to develop a Marketing Plan. Your plan will include a Mission Statement, Competitive Analysis, Target Market, Product/Services Outline, Go-To-Market Strategy, Tactical Plan, Timeline, Budget, and ROI Metrics.
If you are a new business, or if you would like to update your existing image, we will establish business identity standards to ensure your website, online promotions, and collateral, cohesively represent your business. You will receive a document specifying the fonts, colors, and logo variations for your business. We can also recommend and purchase images, as a part of your identity. Your Identity Standards can be easily shared with printers and marketing professionals.
In order to create your website, we will set up your domain name on GoDaddy. If needed, we will research domain options, as frequently company names are already taken. We can also suggest business names with accompanying domain names. Your email account will be set up using your domain, in order to provide the most professional communications with your clients. We can also set up your email accounts on various devices for you and your staff.
We will create a dynamic and memorable logo for your company. If your business name does not clearly indicate your trade, we will establish an accompanying tag line. A professionally designed logo will set your company apart. You will receive 5 logos variations for traditional and digital marketing. We also write and design business collateral including business cards, brochures, flyers, invoice templates, letterhead, signage, posters, menus, and much more.
It is vital to have a professional, easy to navigate website that represents your business. We create eye-catching, mobile-friendly websites. Your website will reside on GoDaddy’s server, ensuring the proper security and backup. Based upon the text you provide, we will edit and wordsmith your website content. If you don’t have the time to provide the content, we can interview you about your business and write the copy. And if you don’t have good quality images to use on your site, we can take pictures or provide high quality stock photography. We also perform Search Engine Optimization (SEO), to increase your online visibility and to make the most of your website investment.
Digital marketing includes online advertising, email promotions, and social media marketing. If you feel overwhelmed with how to start this process, or if you need to improve your online presence, we can recommend which online services best suit your business. Utilizing sites such as Linked-In, Facebook, Instagram, Twitter, and YouTube can be very affordable communication modes to advertise your business. Most companies also benefit from establishing online business profiles on Google Business, Yelp, Bing, Angie's List, Home Advisor, Thumbtack, and more.
Tradition marketing still has an important place in the business world, especially if you are a local business. Print advertising, signage, flyers, mailings, and reciprocal marketing can be very effective in creating awareness and generating new revenue. We are experienced with how to choose traditional promotions that will best utilize your budget and generate the greatest ROI.
Maintaining your website and online business presence by posting new information and answering inquiries, can be very time consuming. We can handle this seamlessly for you, so that customers and business partners view your company as viable and responsive. We can also provide training for your staff on how to update online content and respond to inquiries, professionally and in a timely manner.
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